- Apple warns coronavirus expected to cause iPhone ‘supply shortages’ Monday 7:59 PM
- Will ‘The Bachelor’ end without an engagement? Monday 7:44 PM
- This ‘Little Women’ scene just became a meme Monday 7:03 PM
- Playable version of Blizzard’s ‘StarCraft: Ghost’ leaks online nearly 15 years after cancelation Monday 6:31 PM
- This Twitter extension can block unsolicited nudes from your inbox Monday 6:01 PM
- Jeffree Star wears cornrows after being accused of cultural appropriation Monday 4:49 PM
- Jeff Bezos says he’ll commit $10 billion to combat climate change Monday 4:18 PM
- A TikTok user went on a mission to turn his urine blue by chugging food coloring Monday 3:55 PM
- YouTuber’s vacation in ‘Bali’ was actually staged at Ikea Monday 3:14 PM
- Video shows liquor store manager calling employee ‘f*cking worthless’ Monday 1:16 PM
- Instagram influencer scams followers out of $1.5 million Monday 12:22 PM
- Why did the Israeli military tweet this thirst trap? Monday 10:43 AM
- Jake Paul wants you to have financial freedom… by paying him a monthly fee Monday 10:40 AM
- Tweets from Sanders supporters are terrifying the establishment Monday 10:15 AM
- Zuckerberg says he supports 1 bill in Congress that would regulate Facebook Monday 10:11 AM
The Situation takes Abercrombie to court
Abercrombie & Fitch continues to take a public beating across social media platforms for its botch marketing stunt, due to a new lawsuit filed by The Situation.
Abercrombie & Fitch’s has another reason to kick itself in acid-washed bluejeans. The company’s summertime ploy for attention is now headed to court.
However, customers saw right through the cheap ploy. While the stunt scored Abercrombie plenty of buzz, it wasn’t the good kind. The company’s stock plummeted. And now, Abercrombie’s facing a legal situation from… er… The Situation.
Michael “The Situation” Sorrentino is suing the retailer for $4 million. The star filed his complaint in a Florida federal court yesterday. Sorrentino claims the publicity stunt, which would’ve offered him a settlement to stop wearing Abercrombie clothes, was fictional.
The lawsuit states: “Starting in August 2011, Defendant embarked on a grand, worldwide advertising campaign using Sorrentino’s name, image and likeness to create brand awareness for its products by falsely claiming that Defendant had offered money to Sorrentino if he would stop wearing Defendant’s goods.”
Surely this new wrinkle is generating some fresh buzz for Abercrombie. The topic is enjoying a Twitter traffic surge, according to statistics tracker Topsy. But only half the chatter is about the lawsuit. The other half focuses on Abercrombie’s plunging profit margins.
“Sorry, Abercrombie & Fitch ($ANF) — your well-toned six-pack can’t compensate for turmoil in Europe,” tweeted @themotleyfool.
Perhaps one positive came out of the company’s ill-timed publicity stunt: Its eventual bankruptcy won’t go unnoticed.
Photo by MalB
Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.