YouTube beauty vlogger James Charles has lost 3 million followers over the last few days. Now his merch store has disappeared.
Sisters Apparel, Charles’ online store, currently redirects to his YouTube page, though the site previously said it was “under construction,” according to BuzzFeed News.
This comes days after Charles’ mentor, Tati Westbrook, alleged in a lengthy video that the massively popular 19-year-old had betrayed her by promoting a rival product during Coachella over her line of supplements, Halo Beauty. She also called Charles out for allegedly targeting straight men for sexual relationships–prompting many to declare the YouTuber canceled.
Charles posted an apology video over the weekend, but the unsubscribing had already begun. Charles’ subscriber numbers tanked while Westbrook, on the other hand, gained subscribers on her channel.
Celebrities like Kylie Jenner and Miley Cyrus reportedly unfollowed him. Fellow beauty vlogger Jeffree Star, who’s seen his own share of call-outs, called Charles a “danger to society” in a deleted tweet.
Star owns Killer Merch, the company that distributes Sisters Apparel, though it’s not clear if he shut down the site.
The Sisters Apparel logo no longer appears under the “partners” section of the site. On Instagram and Twitter, unhappy customers are asking for their orders to be canceled and refunded.
The Daily Dot has reached out to Killer Merch.
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H/T BuzzFeed News