You need to see the latest trick shot from this Vine star

GoPro competitor gets help from a big name Viner.

Mar 1, 2020, 12:27 am*

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Rae Votta

Transparency is the name of the digital advertising game, and one Vine star took that to a very literal level in a partnership with Sony. Vine star Zach King, also known as “Final Cut King” for his inventive use of video tricks, strapped a camera to his back and a screen to his front. That’s how you get this see-through torso.

https://www.youtube.com/watch?v=6v6__T1x_o0

King wore a chest harness backward, attached to a Sony Action Cam and wired to the screen up front to live project his surroundings. He’s previously partnered with companies like Red Bull and Friskies to promote products to his 3 million Vine followers. This latest brand deal is part of Sony’s “Never Before Seen” series, which enlists filmmakers to create using their cameras, in a push to capture the GoPro audience, whose YouTube videos often translate to viral success.

H/T Tubefilter | Screengrab via Sony Action Cam/YouTube

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*First Published: Jun 29, 2015, 3:00 pm