Transparency is the name of the digital advertising game, and one Vine star took that to a very literal level in a partnership with Sony. Vine star Zach King, also known as “Final Cut King” for his inventive use of video tricks, strapped a camera to his back and a screen to his front. That’s how you get this see-through torso.
King wore a chest harness backward, attached to a Sony Action Cam and wired to the screen up front to live project his surroundings. He’s previously partnered with companies like Red Bull and Friskies to promote products to his 3 million Vine followers. This latest brand deal is part of Sony’s “Never Before Seen” series, which enlists filmmakers to create using their cameras, in a push to capture the GoPro audience, whose YouTube videos often translate to viral success.