The platform, which officially launched Thursday, is free but completely ad-supported, so expect to see those throughout your viewing experience.
“Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” Col Needham, the founder and CEO of IMDb, said in a statement.
“We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”
If you own an Amazon Fire TV, you might have already noticed the new icon in the “Your Apps & Channels” section. But if you can’t find it that way, your smart devices can get you to Freedive with a simple, “Alexa, go to Freedive.”
According to the Verge, IMDb will update the available movies regularly and will tell users on a movie’s page if it’s available on streaming.
Like most streaming services, the films are broken up into categories from “Date Night Picks” to “Based on a True Story.” And it’s full of popular films and shows from The Bachelor to My Girl 2.
There is also a section called IMDb Originals. It’s full of a series of documentary films, taking you behind the scenes of castings and film festivals.
A report released last year teased the platform as Amazon tries to compete for space in the digital advertising world. It will be an uphill battle against behemoths like Google and Facebook who dominate the field, according to CNBC.
H/T The Verge