What seemingly appears to be Macklemore‘s famous “Thrift Shop” video below, actually kind of isn’t. If you can’t put your finger on what has been altered from the original, watch closely.
This version, with changes that may be indiscernible at first glance, is actually a video that’s been layered to feature a wide array of GIFs cleverly placed throughout.
The GIF remix is the brainchild of High Quality GIFs studios, a team of Imgur and Reddit users who use their impeccable skills to create and intersperse original GIFs. The idea was presented to a handful of selected Original Content creators on both Reddit and Imgur, but soon became a team of 17 contributors. From there, parts of the video were segmented for each user to exercise full creative freedom in relation to GIF usage, and then brought together into a composed video. The original GIFs can be viewed on the Imgur forum, with each user credited for their work.
Initially the creations began with Taylor Swift‘s “Shake it Off,” released about a month ago. In both videos, some GIFs are more obvious than others (like the poop emoji or Ace Ventura’s head), but half the fun is trying to locate as many as you can.