Women’s lifestyle multichannel network Kin Community has signed a multi-year deal with Hannah Hart. The 28-year-old vlogger, actress, and author is best known for her show My Drunk Kitchen, which has driven her YouTube channel MyHarto to rack up more than 2.76 million subscribers and 180M views.
As part of the deal, Kin Community will spearhead brand integrations and media opportunities for her digital properties, as well as provide production support for new programming initiatives.
Hart is literally one of the most visible digital influencers in the business, appearing everywhere from on big city billboards, as part of YouTube’s April 2015 national ad campaign, to the White House, where she led a discussion about millennial engagement with President Obama. In 2013, she toured with “Hello, Harto,” a live show she co-produced, created and starred in that was supported by a crowd funding effort that raised over $223,000. Her first book “My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut,” published by HarperCollins, was on the New York Times Bestseller list for six consecutive weeks in 2014.
Next, Hart will be seen in the Fullscreen/Legendary Digital Media revival of the 1976 Sid & Marty Krofft children’s show “Electra Woman and Dyna Girl,” which re-teams her with “Camp Takota” co-star and frequent collaborator Grace Helbig.
Screengrab via MyHarto/YouTube