Starting at 6am on Sunday, July 23, and lasting for 24 hours on HBO’s YouTube channel, the promotion is a great way to binge all eight episodes before the season 2 premiere that evening. Plus, it’s a friendly nod from HBO to Rae’s YouTuber beginnings—the show is based off her successful webseries Awkward Black Girl.
In a Twitter video promoting the event, Rae shares some little-known facts about season one. For instance, the first episode was directed by Melina Matsoukas, who also did Beyoncé‘s “Formation” music video. And the music consultant for the series was none other than Solange Knowles. Dang.
Season 2 of Insecure premieres at 10:30pm ET, July 23 on HBO.