Eminem‘s been ramping up for a new album, but of course, he’s not going to do a traditional reveal. He’s going to make you watch commercials for a fake drug called Revival.
On Wednesday, Eminem’s manager Paul Rosenberg posted a photo that appeared to be hyping a new Yelawolf album, but an ad in the background caught people’s eye.
https://www.instagram.com/p/BarzJBNnFOG/
https://twitter.com/ComingSoonPaul/status/923338404343042048
Last night Rosenberg tweeted out a commercial for the drug in the ad, and at the end, there’s a website and phone number. The website offers “proven results” for those with AR (Atrox Rithimus) and says it definitely doesn’t cause side effects like Fleem’s Syndrome. “We give you some serious fucking credit for sticking with this,” says the pleasant woman on the other end of the 1-833 number recording, which is accompanied by a Muzak version of Eminem’s “I Need a Doctor.” Billboard points out that Interscope Records bought an ad for Revival in the Detroit Free Press.
Here’s what happens when you call 1-833-243-8738, the number for Eminem’s new album, “REVIVAL” pic.twitter.com/yWbf2Zk9Hr
— RYAN (@rnchristensen) October 26, 2017
Eminem might just be staying on theme here. He did something similar for 2009’s Relapse, setting up a fake rehab center and hotline number.
H/T Billboard