YouTube superstar Connor Franta launches lifestyle site, online shop

If you want to live a little more like YouTuber Connor Franta, he’s got a lifestyle website for you. Franta launched CommonCulture.co this week, the site he’s been building by uniting a variety of products and ventures.

Franta has already dabbled in building the Common Culture brand over the past year, launching limited-edition coffee and forming Heard Well, his music label that’s found commercial success packaging compilation albums curated by digital stars. 

With the launch of his site, Franta brings all his ventures under one umbrella, with the addition of new apparel.

“On Common Culture you’ll find coffee, clothing, and compilations,” he joked in his video announcement. “So many Cs!”

Franta has been hinting at the broader expansion since 2014, and now he promises more of everything, plus a variety of products under his label. If you’re looking for a last-minute gift for a Franta fanatic this week, look no further.

Screengrab via Connor Franta/YouTube

Rae Votta

Rae Votta

A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.