Blackpink’s ‘Kill This Love’ breaks YouTube Premiere record

BLACKPINK / YouTube

BTW

K-pop band Blackpink officially has the most successful music video event on YouTube Premiere, according to Billboard. The band, made of members Jennie, Jisoo, Rosé, and Lisa, dropped their ‘Kill This Love’ video on Thursday.

YouTube did not immediately respond to the Daily Dot’s request for comment, but confirmed the news with Billboard. “We can confirm Blackpink’s music video for ‘Kill This Love’ set an all-time record for the biggest YouTube Premiere with over 979,000 peak concurrents,” or concurrent views.

The song is their first of 2019, and as of Sunday, it had exceeded 115 million views on YouTube. Their EP, also called Kill This Love, dropped Friday. 

The song was released through YouTube’s feature “Premieres” which lets “creators launch their new content within live streams they can share with their fans,” according to Tubefilter. It’s essentially like an actual premiere that followers can participate in during the build-up to the event.

Premiere, which launched last year, also allows users and followers to interact with the video, as though the were an event were “like a movie or TV show premiere,” according to YouTube’s parent company, Google.

2019 is poised to be a big year for Blackpink; earlier this year, Billboard reported that last year’s single “Ddu-Du Ddu-Du” had the highest views from a K-pop group on YouTube.  

Blackpink will also be the first all-female K-pop band to play at Coachella. The group made its debut in 2016, and has already received awards in Korea and had multiple nominations at the 2018 Teen Choice Awards. 

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Samira Sadeque

Samira Sadeque

Samira Sadeque is a New York-based journalist reporting on immigration, sexual violence, and mental health, and will sometimes write about memes and dinosaurs too. Her work also appears in Reuters, NPR, and NBC among other publications. She graduated from Columbia Journalism School, and her work has been nominated for SAJA awards. Follow: @Samideque