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Pro Football Focus (PFF) has convinced much of the football world that its brand of metric-based stats is vital for teams, players, and fans to understand the game.
But here’s something else to consider: An industry source told the Daily Dot on Friday that PFF counts 24 NFL teams as clients, up from 19 last year. That means 75 percent of the 32 NFL teams pay PFF for its services, and that means there’s a pretty decent chance the Patriots are one of them.
Eventually, PFF figures it can convince 30 teams to do business together. It’s the way the world is changing, though perhaps Belichick is trying to avoid any discussion about an online world. After all, look at him struggle to talk about social media.
Here’s also something to remember: Belichick is perhaps the greatest NFL coach of all time, and he’s also one of the most adaptable. His fans might believe him when he says he eschews anything related to the metric websites. But chances are he knows exactly what they are, what they do, and how valuable they can be.
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.