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According to BuzzFeed News, the leak is a black-and-white photo showing Carter kids Blue Ivy, Sir, and Rumi. It’s uncertain how the photo ended up on social media, but it seems to be a private family photo from inside the Carter’s home as it’s framed on a wall.
Entertainment media company Hollywood Unlocked, reposted the image on Wednesday via Instagram. The company tagged another media company, Freeish Media, in the caption, citing it as the source.
“#HUBabyFever Aww #Beyoncé and Jay-Z’s kids, #BlueIvy, #SirCarter and #RumiCarter posted up together. via: freeishmedia” Hollywood Unlocked wrote in the caption of the now-deleted image.
Hollywood Unlocked told BuzzFeed News that a representative for Beyoncé asked that the image be taken down.
“We received a photo of Beyoncé’s children via an anonymous source and posted the image believing that it had already been posted by the Carters,” the Hollywood Unlocked statement read.”After receiving a call from Beyoncé’s representative and learning that the image was not authorized we immediately removed it from our platform out of respect for their privacy.”
Freeish Media posted a screenshot of the image from a now-deleted Beyoncé stan Twitter account, @713yonce.
The Beyhive isn’t too happy about the clear invasion of privacy.
Y‘all leaking & spreading the pic of Blue Ivy and the twins is just disgusting. I‘m sure if Beyoncé wanted to share this with us she would‘ve via her Insta/Website. If you retweeted/ tweeted the picture please unrt/delete the tweet.— lis. (@Iikeproperty) April 3, 2019
“Y‘all leaking & spreading the pic of Blue Ivy and the twins is just disgusting. I‘m sure if Beyoncé wanted to share this with us she would‘ve via her Insta/Website. If you retweeted/ tweeted the picture please unrt/delete the tweet,” Twitter user @likeproperty wrote.
Many other tweets voiced similar concerns.
The one who leaked Beyoncé babies thought we'd be happy about them but we're bitter. Very bitter about it. 🍋 🐝 🍋 🐝 🍋 🐝— alejandrosasha (@AlejandroSasha) April 3, 2019
Someone leaked a pic of Beyoncé’s children? Who raised you?!?!?!?!?!— Kareen. (@_kareen17) April 3, 2019
Y’all should stop posting this pic of blue, rumi & sir, for god’s sake, can’t y’all understand and respect the fact that if Beyoncé & Hov wanted us to see their children’s photographs they would be posting them by themselves?Stop spreading a pic that got leaked,this is disrespect— bella ciao (@lemoniadabey) April 3, 2019
The fact that somebody leaked that picture of those kids pisses me OFF. Y’all DRAGGED blue ivy as a baby. Why would she post the twins. Let ppl be private. I hate y’all! 🤦🏽♂️— Trae Morris (@IamTraeMorris) April 3, 2019
beyonce gon run the tapes back and figure out exactly which one of yall snapped that photo and if you die, you die. 🤷🏾♀️— jeremy bearimy (@crissles) April 3, 2019
Who leaked that pic of Beyoncé’s kids? pic.twitter.com/8I6OraNWuW— devyn woods (@devdoee) April 3, 2019
Whoever leaked that photo of the Carter twins know they ain’t right for that! pic.twitter.com/77Fe0n52pP— tay hyung (@tayywurrr) April 3, 2019
beyoncé is so done with us y’all...we had a good run! pic.twitter.com/V3mRaTAI4Y— LOVEHAPPY stan. (@adumblilgirl) April 3, 2019
Why y’all violating Beyoncé’s and Jay Z privacy? Why y’all posting leaked photos of their kids? Y’all going to JAIL.— sam (@femalevain) April 3, 2019
The Carters are notoriously private people, and Beyoncé’s management team is known for scrubbing the internet of any and all unauthorized Beyoncé-content.
There is a lot of buzz within the Beyhive this week. Beyoncé is also reportedly coming out with new music and a Netflix documentary all about her legendary 2018 Coachella performance, according to US Weekly.
The Daily Dot has reached out to Hollywood Unlocked and Freeish Media for comment.
H/T BuzzFeed News
Eilish O'Sullivan is an editorial intern for the Daily Dot studying journalism and government at the University of Texas at Austin. Her work has appeared in the Austin Chronicle and the Daily Texan.