According to BuzzFeed News, the leak is a black-and-white photo showing Carter kids Blue Ivy, Sir, and Rumi. It’s uncertain how the photo ended up on social media, but it seems to be a private family photo from inside the Carter’s home as it’s framed on a wall.
Entertainment media company Hollywood Unlocked, reposted the image on Wednesday via Instagram. The company tagged another media company, Freeish Media, in the caption, citing it as the source.
“#HUBabyFever Aww #Beyoncé and Jay-Z’s kids, #BlueIvy, #SirCarter and #RumiCarter posted up together. via: freeishmedia” Hollywood Unlocked wrote in the caption of the now-deleted image.
Hollywood Unlocked told BuzzFeed News that a representative for Beyoncé asked that the image be taken down.
“We received a photo of Beyoncé’s children via an anonymous source and posted the image believing that it had already been posted by the Carters,” the Hollywood Unlocked statement read.”After receiving a call from Beyoncé’s representative and learning that the image was not authorized we immediately removed it from our platform out of respect for their privacy.”
Freeish Media posted a screenshot of the image from a now-deleted Beyoncé stan Twitter account, @713yonce.
The Beyhive isn’t too happy about the clear invasion of privacy.
“Y‘all leaking & spreading the pic of Blue Ivy and the twins is just disgusting. I‘m sure if Beyoncé wanted to share this with us she would‘ve via her Insta/Website. If you retweeted/ tweeted the picture please unrt/delete the tweet,” Twitter user @likeproperty wrote.
Many other tweets voiced similar concerns.
The one who leaked Beyoncé babies thought we'd be happy about them but we're bitter. Very bitter about it. 🍋 🐝 🍋 🐝 🍋 🐝— alejandrosasha (@AlejandroSasha) April 3, 2019
someone broke into beyoncé’s house and took a photo of her kids - and leaked it———— there are no words— went to flghtclubz (@buckyphobic) April 3, 2019
The fact that somebody leaked that picture of those kids pisses me OFF. Y’all DRAGGED blue ivy as a baby. Why would she post the twins. Let ppl be private. I hate y’all! 🤦🏽♂️— Trae Morris (@IamTraeMorris) April 3, 2019
Who leaked that pic of Beyoncé’s kids? pic.twitter.com/8I6OraNWuW— devyn “yikes” woods (@devdoee) April 3, 2019
beyoncé is so done with us y’all...we had a good run! pic.twitter.com/V3mRaTAI4Y— s (@mscarterinc) April 3, 2019
The Carters are notoriously private people, and Beyoncé’s management team is known for scrubbing the internet of any and all unauthorized Beyoncé-content.
There is a lot of buzz within the Beyhive this week. Beyoncé is also reportedly coming out with new music and a Netflix documentary all about her legendary 2018 Coachella performance, according to US Weekly.
The Daily Dot has reached out to Hollywood Unlocked and Freeish Media for comment.
H/T BuzzFeed News