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How a Directioner-Belieber war became the biggest trend on Twitter
One Direction fans want Beliebers to shut up and make them sandwiches.
Directioners managed to make the phrase “Beliebers shut up and make Directioners a sandwich” trend by tweeting it en masse Wednesday afternoon. That slapdown prompted an in-kind response from Beliebers, who turned the tag #DirectionersWeWillMakeYouSandwichesSOON into a worldwide trend as well.
It’s not as friendly as it might seem on the surface. It’s more of a sarcastic “Yeah, sure, we’ll get right on that” than an “Oh, hey, no problem! We love you guys.”
— bieburr (@DaBiebsTroop) July 17, 2013
— holly (@iJustinNavy) July 17, 2013
— razane. (@razanebieber) July 17, 2013
— tori (@FredoSuperArmy) July 17, 2013
— dionne (@PinkGrandeSugar) July 17, 2013
Magnificently, some of the Beliebers who tweeted the tag actually made sandwiches for the One Direction fans. Or at the very least, shared photos of sandwiches.
— ?? (@meowxniall) July 17, 2013
Then there were some who suggested spiking the virtual snacks with unsavory additives.
I like how “Beliebers Shut Up and Make Directioners a sandwich” is trending. How much semen would you like, Directioners?
— Wooper-Cactus Hybrid (@hexaod) July 17, 2013
— 18&19 de noviembre. (@OurKidrauhlSwag) July 17, 2013
When rival fandoms wage war over anything and everything, a kind deed can go a long way, especially when in response to a stinging backhand of a trend. Kill ’em with kindness and all that.
Meanwhile, another sandwich-related tag, #ShutUpGringasAndMakeASandwichForBrazilians, also hit the top of the worldwide trend list, showing the power Twitter’s Brazilian userbase has to sway the global trends list.
#ShutUpGringasAndMakeASandwichForBrazilians I JUST SCREAMED SO LOUD WHY DO BRAZILIANS ALWAYS HAVE TO TREND SOMETHIGN
— ?bree? (@cautioniall) July 17, 2013
In other Directioner/Belieber drama Wednesday, some users were slammed for apparently mocking Bieber and Avalanna Routh, a young Bieber fan with whom the singer had struck up a friendship before she passed away last year.
Everyone go block and report @gayforpayne for insulting justin and our princess in heaven avalanna. Rt if u did pic.twitter.com/4Mvd5CQW3C
— enes (@imstillkidrauhI) July 17, 2013
DON’T DARE YOU TO TALK ABOUT AVALANNA, AND THIS IS WHY I DON’T LIKE SOME DIRECTIONERS. pic.twitter.com/fyBhiBu2XO
— roza (@bieberwhoreos) July 17, 2013
The first of those screenshots, at least, seems to have been doctored. There’s no display name above the handle, for one thing, and @gayforpayne has retweeted several people claiming the image was Photoshopped amid the waves of criticism sent his way. High drama in fandom on Twitter indeed.
Why can’t we all just get along?
Illustration by Jay Hathaway, photo via Morguefile
Based in Montreal, Kris Holt has been writing about technology and web culture since 2010. He writes for Engadget and Tech News World, and his byline has also appeared in Paste, Salon, International Business Times, Mashable, and elsewhere.