Avengers fans all over the country finally have a reason to watch college football.
Marvel is planning to release another trailer for Avengers: Age of Ultron on Jan. 12, during the NCAA’s first College Football Playoff National Championship, which starts at 8:30pm ET. So, apparently while Oregon and Ohio State fans will be collectively losing it over football, Marvel wants everyone else to be collectively losing it too.
In typical big-studio fashion, Marvel introduced the news of an upcoming teaser trailer with a teaser for the teaser. There doesn’t look to be any new footage, but Marvel fans are sure to lap it up anyway.
Marvel is likely banking on millions tuning into ESPN (which is also owned by Disney) to watch an unprecedented college-football matchup as well as people clamoring to see the new trailer. The move is similar to Marvel’s earlier plan of releasing the first trailer during Agents of S.H.I.E.L.D., which got derailed when the trailer leaked online. That resulted in Marvel releasing the actual trailer sooner than planned, and a new exclusive scene aired on S.H.I.E.L.D.
Of course, the trailer will end up online once it airs on TV, so regardless of who tunes into ESPN, it’ll pay off big for Marvel; to date, the original Age of Ultron trailer has more than 62.7 million views on YouTube.