- Netflix series ‘Followers’ is a visual treat—but lacks a clear narrative Today 6:00 AM
- Influencer got trapped under ice for TikTok clout, ‘came close to dying’ Thursday 7:59 PM
- #BernieBruh puts new spin on ‘Bernie Bro’ label, showcases support among Black voters Thursday 6:58 PM
- Camila María Concepcíon, trans activist and Netflix writer, dies at 28 Thursday 5:46 PM
- Chrissy Teigen calls out fan who made weird comment about her daughter’s feet Thursday 4:57 PM
- TikTok’s ‘clean queen’ says videos are helping her figure out ‘adulting’ Thursday 4:12 PM
- Clearview clients include ICE, Macy’s, Best Buy, leaked data reveals Thursday 4:08 PM
- Women are clamoring to get their photos on a Twitter feed of ‘hot mugshots’ Thursday 4:06 PM
- ‘Love Is Blind’ finale: Somehow, real love emerged from this dystopian setting Thursday 3:57 PM
- Creator of ‘Say So’ TikTok dance appears in Doja Cat music video Thursday 3:51 PM
- Is TikTok’s algorithm actually pretty racist? Thursday 3:45 PM
- Fans freaking out over ‘Say My Name’ horror remix featured in Jordan Peele’s ‘Candyman’ Thursday 3:33 PM
- CDC graphic warns most facial hair isn’t compatible with coronavirus protection measures Thursday 1:31 PM
- Tutoring website refuses to take down ad sexualizing Asian women Thursday 1:24 PM
- MSNBC pundit loses air time after saying Sanders staffers are ‘island of misfit Black girls’ Thursday 12:36 PM
Apple has reportedly set aside $1 billion to get its original programming off the ground.
According to the Wall Street Journal, the company could produce as many as 10 series, including shows Apple acquires. Last year Apple picked up The Late Late Show with James Corden segment Carpool Karaoke and it was set to debut in April, but was mysteriously delayed. The first episode debuted last week.
Apple got off to a rough start with its original programming: Its Shark Tank-mirroring series Planet of the Apps debuted in June to mixed reviews and Carpool Karaoke was criticized for not fully standing on its own. A Dr. Dre series floated back in 2016 never surfaced. Apple needs a signature standout like Netflix’s House of Cards or Hulu’s The Handmaid’s Tale to rise above the noise; it can’t just reheat a car-singing series because unfortunately that niche market is now overcrowded. In comparison, Netflix is set to spend $6 billion on programming in 2017.
In June, Apple picked up two Sony TV execs to help with the original programming initiative.
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.