Amy Schumer’s boy-band parody launches a viral selfie campaign

The reigning queen of comedy is at it again. After debuting her third season of Inside Amy Schumer and performing a hilarious send-up of booty anthems, last night Amy Schumer took sharp aim at “self-esteem boosting” boy band anthems with a One Direction sound-alike titled “Girl You Don’t Need Makeup.”

The hilarious video visits the tropes of all those obnoxious music videos that tell girls they’re “naturally beautiful” while obviously reinforcing less than natural beauty standards. In the sketch, a boy band surrounds Schumer and urges her to take off her makeup, but once she fully removes it, there’s a twist. Whoops, they misspoke. Maybe just a touch of mascara, the boys urge. You know, so she can be recognizably female.

The sketch is a pitch-perfect critique of these ridiculous “feel-good” tunes. But what’s even more feel-good? Schumer took to Twitter and encouraged fans to post selfies with the #GirlYouDontNeedMakeup hashtag and has been retweeting the results.

Here are some of the happy fans Schumer has retweeted so far:

Screengrab via Inside Amy Schumer/Comedy Central

Nayomi Reghay

Nayomi Reghay

Nayomi Reghay is a frequent contributor to the Daily Dot, covering body positivity, feminism, sex, relationships, and gender. She is also the author of the advice column “Swipe This!” A former New York Teaching Fellow, her writing has been featured in Reductress, Rolling Stone, Mic, Someecards, and more.