This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Lachlan Power (@lachlan), a professional Fortnite gamer and powerhouse YouTuber with over 14.8 million subscribers. He has an additional 8.6 followers across TikTok, Twitter, Instagram, and Twitch. Power is also the founder and CEO of PWR, a leading esports organization and lifestyle gaming brand, acclaimed for its high fan engagement, reach, and stylish apparel drops.
Power managed to maintain a YouTube career of 10 years—a lifetime in internet years—since starting in 2013. He rose to popularity for his quips and humorous commentaries on games like Minecraft, Battlefield, Call of Duty, and Pokémon GO. Now a big Fortnite gamer, in 2020, Lachlan was awarded his own Fortnite skin—only six other content creators, like Ninja and Loserfruit, have received the opportunity to have a skin.
Based in Australia, Power has paved the way for creators in his country while managing to establish a global presence as a family-friendly brand. Power’s prowess as a creator caught the attention of the traditional media industry: In 2020, he won a Nickelodeon Kids’ Choice Award, and in 2021, he voice-acted in Netflix’s animated musical Back to the Outback. In 2021, Power signed with Creative Artists Agency (CAA), opening the door to further media opportunities in television, publishing, and brand partnerships.
