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Screengrab Via Wendy's/Twitter

Wendy’s Twitter just made the social media own of the year

Wendy's social media team is always fresh.


David Covucci

Internet Culture

Posted on Jan 3, 2017   Updated on May 25, 2021, 6:56 am CDT

Someone summon a search party for Twitter user @NHride, who has disappeared after a brand’s Twitter account rocked him all the way back to the pre-Industrial Revolution era. 

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Our online story begins with Wendy’s sending out an innocuous tweet about its hamburger patty motto, “Always fresh, never frozen.”

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Sure. Maybe that’s not entirely true. While you hope brands stick to their slogans with an unfailing intransigence, you know there’s absolutely an occasional slip-up. And whatever. It’s not your responsibility to call them out on it. 

Unless you are @NHride. He thought his fast food burger shouldn’t act with such impunity online. 

As any good community manager would, Wendy’s initially handled the dig with restraint.

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But @NHRide was just begging to be dunked on.  

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Wow. That is… vicious. 

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Other Twitter users responded with unbridled enthusiasm.

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While Wendy’s may have lost a customer, the fast food chain certainly gained a few more.

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Now that’s some brand management. As for @NHRide, he deleted his account. 

H/T @Nicole_Cliffe

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*First Published: Jan 3, 2017, 12:04 pm CST