This story was originally published on Passionfruit.
The roles and responsibilities of an influencer change every single year. As social media platforms change, creators have to adapt and incorporate new features into their content. Over time, as brands partner with creators, they might have updated content requests. These changes are based on real-time data and key findings from past campaigns. But a new wrinkle has arisen in the form of AI influencers.
With the rise of virtual and synthetic influencers, creators are now facing competition for algorithms in their feeds and in the creative world. These types of content creators aren’t real humans. But that doesn’t mean they aren’t gaining traction, followers, and brand deals as if they were.