Here’s a Twitter bot that just trolls brands all day

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Never send a human to do an algorithm’s job.

Sure, we all have fun trolling brands online now and then—it’s how we voice our resentment of the economic realities that force social media networks to become advertising platforms. Deep down, though, nobody really wants to interact with these corporate entities, and the task of mocking them all is practically insurmountable. Unless you’re a bot, that is.

Enter @BrandLover7, an automated Twitter account that promises to get a few marketing teams (and maybe even some other bots) trapped in a meaningless echo chamber of consumer feedback. Utilizing a few stock phrases, it concocts believably nonsensical, hashtagged praise for the likes of Nike, Home Depot, Chrysler, and Forbes.

The use of emoji, as well as lame slang and wholly unrelated photos, is especially on point. What else would you expect from “a normal teen/future marketer who LOVES #brands” and lives to “shout out the coolest, most #innovative brands on Twitter and around the Web”? (You’ll have to hit the links to see the beautiful emoji in their original forms; the embed code knocks ’em into squares.)

The best part? That would be when a brand replies in earnest.

Oh, Samsung. You never were all that good at the Internetwere you.

Photo by foeoc kannilc/Flickr (CC BY 2.0)

Miles Klee

Miles Klee

Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions,  and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'