Whataburger is pretty influential in Texas: It’s gotten late-night endorsements from political figures and shifted how police approach evidence collection. And sometimes, people eat there.
The Texas burger chain got a Whatabump this week after teen Ethan Mueller was filmed consuming a 10-patty burger in Allen, Texas. In the now-viral TikTok, a receipt, dated Oct. 16, shows the meat tally and acquaintance Blake Reynolds captured the journey, which includes masterful closeups of onlookers, cheers from staff, and a frenzied conclusion.
Reynolds told USA Today that they were trying to “beat a record,” though a spokesperson did not confirm that they had. Still, it’s a feat of modern filmmaking: A hero’s journey through regional consumerism, edited to achieve maximum tension. It was made to be memed.
MOOD pic.twitter.com/7x2jTToBZA
— TikTok US (@tiktok_us) October 21, 2019
Love that he is wearing the napkin man’s pullover by the end
— Outsider ASMRtist (@BltGroup) October 21, 2019
— ShaunTrek (@ShaunTrek) October 21, 2019
Fan art of Mueller and the guy who wipes his mouth has been produced.
Otp pic.twitter.com/zmpHtGux7d
— JJ 🌱 (@juanjimver) October 18, 2019
Reynolds told Mashable that the gathering was part of a youth group trip, which makes this even more thrilling.
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