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TikTok 101: Learning how to use effects

Add a little flair to your TikToks.


Kristin Merrilees

Internet Culture

Posted on Jun 29, 2023   Updated on Jul 26, 2023, 5:29 pm CDT


This story was originally published on Passionfruit.

Looking to spice up your TikTok content? One way to boost creativity and engagement is to use TikTok’s filters and effects. Learning how to use filters on TikTok can be overwhelming at first—the platform has a vast and growing gallery of filters and effects—but worry not. We’ve got a guide to help you use TikTok filters and effects seamlessly in your videos.

Should I use effects on TikTok? 

As a creator, knowing how to use filters and effects on TikTok is key. You should use them strategically to enhance, not detract from, your current content approach.

Think about whether effects will work well for the type of content you make and the tone you want to set for your audience. If your content revolves around your humor or personality, TikTok effects can help you cultivate a relatable and entertaining persona. 

If you post educational or informational content, you may want to use TikTok effects more sparingly. You don’t want to disengage or confuse your audience with content that deviates too much from what you normally post. That said, if used appropriately, TikTok effects and filters can be a fun way to break up mostly serious or informational videos and even help teach concepts in an engaging way.

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*First Published: Jun 29, 2023, 6:27 pm CDT