Tesco is selling a buttermilk carton that’s accidentally NSFW

This story contains sexually explicit material and may be NSFW.

Frosted Flakes has Tony the Tiger. Quaker Oats has the Quaker Man. Now, the U.K.-based supermarket chain Tesco is proud to introduce the new mascot for its line of branded buttermilk: a giant, wiggling penis.


Photo via Reddit

Initially spotted by an eagle-eyed redditor on the shelves of an Irish supermarket last weekend, the image is on a carton of branded Tesco buttermilk, which is currently being sold on the grocery chain’s website. It’s unclear what, exactly, the design on the carton is actually intended to be—an arm? A cow’s udder? A sideways drawing of a python after eating a Williams-Sonoma pitcher?—but ultimately it doesn’t matter, because any way you look at it, you’re staring at a flaccid, bulbous Muppet dong.

Unsurprisingly, Twitter is having a ball (or two) with Tesco’s design snafu, not to mention the unlimited opportunities it posed for (ugh) “milking” puns:

Hey, Tesco: In the interest of gender equality, maybe next time hire Airbnb’s logo designer.

H/T The Guardian | Photo by Liz West/Flickr (CC BY 2.0)

EJ Dickson

EJ Dickson

EJ Dickson is a writer and editor who primarily covers sex, dating, and relationships, with a special focus on the intersection of intimacy and technology. She served as the Daily Dot’s IRL editor from January 2014 to July 2015. Her work has since appeared in the New York Times, Rolling Stone, Mic, Bustle, Romper, and Men’s Health.