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Gamer TenZ shares advice for merch, brand deals, and contract negotiation

‘Get an agent or someone similar who knows what they are doing to look over it.’

 

Grace Stanley

Internet Culture

Posted on Nov 21, 2022   Updated on Jul 26, 2023, 5:48 pm CDT

Passionfruit

This story was originally published on Passionfruit.

We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.


This week, we spoke with Tyson Ngo, also known as TenZ (@TenZOfficial), a content creator, streamer, and professional gamer. Ngo is known for his funny videos and live streams, love for manga, and professional gameplay in first-person shooter games. Ngo started his professional gaming career with Counter-Strike: Global Offensive (CS:GO) prior to moving to Valorant.

Ngo is massively popular on Twitch, where he has over 3.2 million followers. He has an additional 5 million cumulative followers across Twitter, YouTube, TikTok, Instagram, Facebook, and Discord. In 2021, Ngo took a break from professional play to focus on developing as a creator. In 2022, Ngo returned to both professional gaming and content creation.

Ten Z has partnered with a number of high-profile brands, including GFuel, Crunchyroll, Finalmouse, and Xtrfy. Ngo, also known for his passion for manga and anime, recently partnered with merchandising Warren James to create a limited edition product line, known as “Project T,” featuring an 11-page manga and a stylish line of clothing. In July 2022, Ngo also worked on a limited edition product launch with Finalmouse, a company that manufactures gaming mice, to release a new wireless mouse called Starlight-12 in a campaign that earned over $7 million in revenue, according to Dextero.

Ngo is signed to a professional Valorant team Sentinels, although his contract will expire at the end of 2022. In an interview with Passionfruit, Ngo shared advice for reviewing contracts, picking apparel designs, and more.


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*First Published: Nov 21, 2022, 5:08 pm CST