Snapchat’s new map feature has already inspired some truly offensive memes

Image via invalidmustache/Reddit

Well, that escalated quickly.

Snapchat just launched a feature that lets users see their mutual friends’ locations on a map, and it’s already a total privacy nightmare. Accidentally revealing your every move to your friends and significant others may be the worst thing about the update, but it’s not the only disaster the “Snapmap” has wrought. There are also memes—highly offensive memes.

It took no time at all for dank memers to transform the Snapmap into memes about their favorite “edgy” topics, like school shootings, terrorism, and the Holocaust.

Most of the memes abuse Bitmoji, the Snapchat feature that people typically use to transform themselves into cartoon characters. It works just as well for creating a caricature of a terrorist.

Here’s the Snapmap version of 9/11:

snapmap snapchat 9/11 meme chiripaha/Twitter

And Hitler secretly fleeing to Brazil. Of course, if you don’t want to make Bitmoji Hitler, you can just copy and paste him into the map.

snapchat map hitler still alive meme charrok/Reddit

And the recent spate of terror attacks in Paris:

paris attacks snapmap snapchat meme jorthd/Reddit

and the 1999 Columbine High School massacre:

columbine snapchat snapmap meme invalidmustache/Reddit

These memes aren’t funny or clever, but they are predictable. If there’s one thing edgy meme teens love, it’s experimenting with humor about shocking, taboo subjects. And if there’s another, it’s Snapchat. It’s no surprise at all to see them combine the two.

The most optimistic interpretation is that these memes try to mock and subvert the new map feature and its privacy-destroying implications, parodying a world where everyone—including people plotting horrible things—lives in a panopticon of our own making.

The most likely interpretation, however, is “Lol, 9/11.”

Jay Hathaway

Jay Hathaway

Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on,, and the Morning News.