When Danielle Bayard Jackson started a side business as a women’s coach five years ago, she didn’t know that her content around friendship would lead her down the path of big-name brand deals and a 6-figure yearly income.
Drawing on her skills as a high-school teacher and PR agency founder, Bayard Jackson built an audience on TikTok and Instagram. Many of her students would come to her between classes for advice about friendship and through these conversations, she became good at giving feedback that wasn’t reductive or dismissive. Similarly, she learned to break down complex topics to be more digestible. Bayard Jackson channeled these lessons when she decided to become a friendship coach and launched her social media channels, where she has since been able to amass over 200,000 followers.
That audience allowed Bayard Jackson to leverage and monetize her social media platforms to land brand deals and become a full-time content creator. Here’s how she made it all happen.