‘Shoot the Messenger’: The webseries about a guy who’s literally bad news

"The Messenger" (Matt Rubel) delivers terrible news so other people don't have to.


Gaby Dunn

Internet Culture

Published Oct 24, 2013   Updated Jun 1, 2021, 3:26 am CDT

Some people aren’t good at breaking bad news. Others want to avoid the awkwardness of confrontation. Still others are just plain lazy.

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That’s why the world needs Toronto comedian Matt Rubel, professional bad-news-breaker and truth-teller, and his webseries “Shoot The Messenger.

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Ep 1 – The Four Musketeers from Matt Rubel on Vimeo.

Ep 2 – The Three Musketeers from Matt Rubel on Vimeo.

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Ep 3 – Training Day from Matt Rubel on Vimeo.

Rubel stars as “the messenger,” a guy people hire to deliver bad news. When three friends want to drop their fourth friend because he sucks on camping trips, or a woman needs to hear how her husband really died, he’s there. It’s dark humor, and features references to Training Day, Criss Angel, Breaking Bad, and other awesome pop culture fun-times.

The show doesn’t have a huge budget but, three episodes in, Rubel has proven he’s able to do a lot with very little. 

“Shoot the Messenger” is one of a slew of fantastic Toronto-based webseries launched this year. For example, the hilarious adaptation of the infamously bad Harry Potter fanfiction My Immortal, which is currently raising minimal funds on Kickstarter for a second season

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Both series prove you don’t need a big budget to make a funny web show.

Screengrab via Vimeo

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*First Published: Oct 24, 2013, 8:08 pm CDT