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YouTuber Marques Brownlee, also known as MKBHD, is not just the “best technology reviewer on the planet,” as Business Insider calls him. He’s the self-proclaimed Twitter police, too, and recently noticed that Samsung Mobile Nigeria’s Twitter was tweeting with an Apple iPhone.
The brand gaffe is getting roasted on Twitter.
The image shared by MKBHD on his Twitter caught the social media staff of Samsung Nigeria promoting the company’s Galaxy Note 9 with the Twitter for iPhone app. The company responded by quickly deleting the account altogether, according to MKBHD, though it’s back online.
Well that's one way of dealing with it 😭 pic.twitter.com/9rDrqMwqlm— Marques Brownlee (@MKBHD) December 2, 2018
Twitter analyst Luca Hammer found out in his investigation that more than 10 percent (331) of Samsung Nigeria’s tweets used an iPhone for updates. The controversial tweet he flagged has been deleted.
In September MKBHD caught Bollywood actress Anushka Sharma promoting the Google Pixel 2 using an iPhone app for Twitter. He also captured Gal Gadot tweeting from her iPhone on behalf of Samsung.
BBC News reports that Russian celebrity Ksenia Sobchak was sued for $1.6 million for breach of contract when caught on TV using an iPhone X. Celebrities gaffing some sponsored content is one thing, but the brand shouldn’t indirectly endorse the competition.
Julie Ann Nealega is a multimedia journalist based in Manila, Philippines. She is a trained investigative reporter with extensive experience in the field as a segment producer and researcher. She’s produced multiple award-winning investigative documentaries with ABS-CBN News and Current Affairs. She's a co-founder of Postcards From Disasters, a social media-driven campaign fighting for the human rights of disaster victims. She's also managing a Philippine organ donation advocacy platform.