- The 2020 guide to live TV streaming for cord cutters 3 Years Ago
- Popular dating app Growlr just suspended its users 3 Years Ago
- Apple warns coronavirus expected to cause iPhone ‘supply shortages’ Monday 7:59 PM
- Will ‘The Bachelor’ end without an engagement? Monday 7:44 PM
- This ‘Little Women’ scene just became a meme Monday 7:03 PM
- Playable version of Blizzard’s ‘StarCraft: Ghost’ leaks online nearly 15 years after cancelation Monday 6:31 PM
- This Twitter extension can block unsolicited nudes from your inbox Monday 6:01 PM
- Jeffree Star wears cornrows after being accused of cultural appropriation Monday 4:49 PM
- Jeff Bezos says he’ll commit $10 billion to combat climate change Monday 4:18 PM
- A TikTok user went on a mission to turn his urine blue by chugging food coloring Monday 3:55 PM
- YouTuber’s vacation in ‘Bali’ was actually staged at Ikea Monday 3:14 PM
- Video shows liquor store manager calling employee ‘f*cking worthless’ Monday 1:16 PM
- Instagram influencer scams followers out of $1.5 million Monday 12:22 PM
- Why did the Israeli military tweet this thirst trap? Monday 10:43 AM
- Jake Paul wants you to have financial freedom… by paying him a monthly fee Monday 10:40 AM
Now that he’s conquered the Internet, Saltbae is setting out to conquer the world.
Turkish butcher and restaurateur Nusret Gökçe became famous for the finishing touch he puts on all his meat, a flashy sprinkling of salt. Now that his image is a meme seen by millions worldwide, he says he plans to bring his food to his new audience, too. New locations of his Nusr-et grill-house are planned for London and New York City (he already has one in Dubai).
Saltbae told Turkish newspaper the Hurriyet Daily News that the restaurants could open within the next few months. Although he does not speak English, he told the paper he “could communicate with people through meat.”
From the brief Hurriyet article, we also learn Saltbae’s origin story:
“People see me as uncouth. I am the son of a mine worker. My father and mother do not know literacy. I cannot go to school due to financial difficulties. I started to working at a butcher as an apprentice when I was 14. Meat has become a passion for me,” he added.
The lesson here is that forced virality doesn’t work, and the Internet recognizes sincerity. Gökçe wasn’t trying to become a meme, he was just doing what he loved and putting it on Instagram. A more aggressive marketing strategy would no doubt have backfired, where casually dashing salt onto a slab of meat like some kind of wizard succeeded.
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.