Photo by John Hoey/Flickr

That escalated quickly!

To paraphrase poet Alfred Lord Tennyson (and chain grocery store Sainsbury’s), ’tis better to have tweeted and lost than to have never tweeted at all. 

On Wednesday, Craig Hazell, a London-based TV researcher, shared his hot take on the checkout lines at his local Sainsbury’s to his 2,500-plus followers.  

A Sainsbury’s rep gave him a courtesy response.

Clearly, Amanda was leading Craig on with all of that insider info. He quickly moved in. 

But just as suddenly as the budding romance started to blossom, Amanda’s shift abruptly ended. 

But Craig just refused to take a hint. 

So he stepped up his game. 

Then he really put himself out there. 

There’s just one small problem…

That hurts. 

To his credit, Hazell took the whole thing in stride. Turns out all he really wanted was a voucher anyways. Typical. 

H/T Mashable

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