young woman in high-rise apartment taking a photo

Andrew Hirschfeld/The Daily Dot

Real estate influencers say TikTok and Instagram are altering the industry

Clients are turning to real estate creators to help them navigate the oft-confusing market.

 

Andy Hirschfeld

Internet Culture

Posted on Sep 22, 2022   Updated on Jul 26, 2023, 5:55 pm CDT

Passionfruit

This story was originally published on Passionfruit.

A little more than a year ago I was desperate to get out of a bad living situation. My roommates at the time didn’t take COVID-19 as seriously as I did. I desperately scoured Streeteasy, ZIllow, and Facebook Marketplace to take advantage of those COVID discounts before it was too late. 

I quickly found my dream apartment. It was a beautiful three bedroom apartment with multiple stunning balconies and a dishwasher. The location was close to perfect for my needs. I loved it. I was ready to put down a down payment but unfortunately was turned down for the apartment. 

Three weeks later—while procrastinating on my responsibilities—I stumbled upon that very same apartment on Cash Jordan’s YouTube channel. At that point I thought to myself, “Is anyone actually finding an apartment this way?”

For Johanna Umek, that’s a yes.


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*First Published: Sep 22, 2022, 6:00 am CDT