- How to stream ROH Wrestling’s Honor For All Today 7:30 AM
- How to stream Steelers vs. Titans in NFL preseason action Today 7:00 AM
- How to stream ‘Good Eats: The Return’ online Today 7:00 AM
- How to stream ‘Power’ season 6 Today 6:00 AM
- Your best bets for finding discounted and refurbished Airpods Today 6:00 AM
- How to stream Barcelona vs. Real Betis Saturday 11:31 PM
- How to stream Tottenham Hotspur vs. Newcastle Saturday 11:21 PM
- All of the ‘Avengers: Endgame’ Easter eggs discovered by fans Saturday 6:52 PM
- Every big announcement made at D23 about Disney+ Saturday 6:33 PM
- The best haunted house movies to watch online in 2019 Saturday 4:13 PM
- Andy Ngo seen laughing as Patriot Prayer members plan an attack in newly emerged video Saturday 3:59 PM
- How to stream Manchester City vs. Bournemouth Saturday 3:25 PM
- Catholic priest allegedly spent church money on Grindr hookups Saturday 3:04 PM
- Nicolás Maduro’s English Twitter account was suspended with no public explanation Saturday 2:06 PM
- Man claims ex-girlfriend killed his dog after he broke up with her Saturday 1:02 PM
Why Pinterest is growing so fast
New users stick with the online image board.
We’ve long suspected Pinterest might be addictive. Now, new data has proven it.
Pinterest retains users two to three times more effectively than Twitter did at the same time in its history, according to an RJMetrics study. When people join Pinterest, the study found, they’re usually there to stay.
Pinterest’s user retention indicates that the social network isn’t going to disappear anytime soon, RJMetrics founder and CEO Robert Moore told VentureBeat, a publication covering technology and startups.
“This is not a Chatroulette,” Moore said. “Once people start using it, they don’t stop.”
Why? Twitter has been fighting the preconception most users have that to use Twitter, you have to tweet. And tweeting requires thinking up a clever phrase first. To participate on Pinterest, all you need is one click of the repin button.
“There’s a very low barrier to sharing [pins] with everyone who is following you,” Moore said.
RJMetrics also found that 80 percent of pins on the social network are repins, indicating that any image that makes its way onto Pinterest is likely to proliferate quickly among users. Moore called this “evidence of the impressive virality” of the network.
The original pins themselves, the study found, come from all over.
More pins came from Etsy.com than anywhere else, but only by a small margin—the online crafts site is responsible for just three percent of pins. While Pinterest and Etsy have a strong demographic overlap and the sites are often compared to each other, the data shows that Pinterest isn’t dependent on any one source for its success.
“In our sample of about a million pins, over 100,000 distinct source domains existed,” Moore wrote.
Moore wrote he decided to conduct this analysis after growing tired of waiting for the notoriously quiet company to release its own data.
“In our experience, when traffic is growing that sharply there is often something even more amazing going on under the hood,” he wrote. “We wanted to see if the usage and engagement numbers for Pinterest were as remarkable as its traffic.”
Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.