Pin the News: Where did my followers go?

Each weekend on Pin the News, Josh Davis of LL Social and Lauren Orsini of the Daily Dot analyze the latest Pinterest happenings and provide insider tips for making the most of the network.

Have you noticed a significant gain or loss in your follower count on Pinterest? It’s not anything you’re doing differently; it’s a new change in the Pinterest algorithm that will soon pave the way for some long-awaited features.

Lauren wrote about interviewing Christine Martinez, the tenth most followed person on Pinterest. Interested in becoming a power pinner? We talk about to what Martinez attributes her own success.

There are hundreds of Pinterest clones out there, so when Josh highlights one, you can expect that it stands out from the crowd. Hipswap bills itself as Craigslist for the Pinterest set.

Pinterest’s stickiness is one of its greatest strengths, but can a network be too sticky? Here we discuss the difficulties other sites, especially news sites, have getting pinners to click pins.

On the same topic, Josh points out that with or without click-throughs, it’s highly beneficial for businesses to have a presence on Pinterest. Here’s why.

To finish the week off on the lighter side, Lauren shares an Applebees advertising campaign that tells women they’re spending too much time on Pinterest. Good advice or just sexism? Here’s what we think.

Want to watch the episode all at once? Visit our playlist here.

Photo via YouTube

Lauren Rae Orsini

Lauren Rae Orsini

Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.