Atlanta traffic reporter’s Phife Dawg tribute is legendary

WSB-TV Atlanta traffic reporter Mark Arum killed this.


Ziwe Fumudoh

Internet Culture

Published Mar 23, 2016   Updated May 27, 2021, 1:21 am CDT

Rapper Malik Taylor, known to fans as Phife Dawg from the critically acclaimed A Tribe Called Quest, died today after complications from diabetes. Many of hip-hop’s biggest artists took to social media to pay respects to the beloved rapper.

To honor the late, great rapper, a WSB-TV Atlanta traffic reporter, Mark Arum, tributed Phife Dawg’s best lyrics—skillfully weaving references into his traffic update.

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Some of the best references included:

“More hits than the Braves or the Yankees”

“Are things ludicrously speedy or infectious with the slow-mo?”

“Track record’s longer than a DC-20 aircraft”

“Do that, do that, do do that that that”

“Tell your mother, tell your father, send a telegram”

“One for the treble, two for the bass, you know the style”

And to further celebrate Phife Dawg and A Tribe Called Quest, check out the band’s Beats, Rhymes, and Life doc.

Screengrab via WSBTV/Facebook

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*First Published: Mar 23, 2016, 11:14 pm CDT