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If you want to see how well a can of Pepsi actually solves the problems of a protest, look no further than this video.
A lot of people were outraged by Pepsi’s now infamous commercial, where model Kendall Jenner seemingly heals a broken nation by handing a police officer a soft drink. But did all the naysayers even try it? Who can really say whether or not a Pepsi can actually end a protest, and bring both sides together over the sweet goodness of a refreshing carbonated beverage?
Following Jenner’s example, he picked up a few 12-packs of Pepsi on the way.
It wasn’t too long before he hit his first hurdle. Police didn’t want to allow him to bring the cans into the official protest area, because they were afraid they would be used as projectiles.
Eventually Gesualdi managed to sneak a few cans into the protest, where he began trying to hand them out, but not everyone seemed super interested.
Of course a few people did end up taking one.
Including this guy who, um, well… used it as a projectile.
Eventually Gesualdi ran out of soda and decided to call it day, but then, perhaps magically, someone showed up and offered him a Pepsi.
It appears hate is still winning, but the lovers ain’t done.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.