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If it were a joke, it would be a little too on-the-nose, but it’s very real: A restaurant is selling penis-shaped, sausage-filled waffles and it is causing a stir in Bangkok. One local chef is leading a boycott of the suggestive waffle stand, news.com.au reported, but that’s not stopping crowds from sharing gleeful photos of the dickwaffles on social media.
The stand, called Pho Hai Ma, or “I got it from my dad,” is totally in on the joke, and its rise as a viral phenomenon has been good for business.
“There were a lot of customers yesterday, even though it was raining,” owner Ketnita Prasertsomboon told Amarin TV Sunday.
Tourists and locals alike have been flocking to take racy photos with the food, which is served on a stick and said to be more like a waffle-based corn dog than a traditional waffle.
Pho Hai Ma first started getting international attention when a video of tourists discovering the phallic snacks went viral. It has nearly 20 million views since being posted in mid-September:
It’s been mostly sunshine and roses and dicks for the food stand since then, but some are offended by the shape into which Prasertsomboon has chosen to mold her waffle dough. Notably, Yingsak Chonglertjetsadawong, a celebrity Thai chef who has been in the business for 30 years, found the waffles distasteful.
“Would you buy this for your parents?” he asked, “Would you put this in a monk’s alms bowl? If a girl aged 7 or 8 was eating it on the street, is that something you’d want to see?”
Judging by the proliferation of funny photos online, Chonglertjetsadawong is in the minority on this one. Please, nobody, tell him about Voodoo Doughnut.
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.