"you're pretty" message on paper towel becomes "you're pretty annoying" when wet

@jaimesoliz/TikTok

TikTok paper towel challenge elevates an old meme

It's TikTok's take on invisible ink, and an old meme.

Mar 6, 2020, 1:47 pm

Internet Culture

 

Audra Schroeder

The TikTok paper towel challenge is one of those good, clean viral challenges that doesn’t involve head trauma or a visit to the emergency room. Hopefully.

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The challenge involves writing messages on a paper towel that include a “surprise” ending, and letting them “develop” in water. It’s a riff on the sbeve meme, which is itself a riff on an older meme, and there were some traditional bait-and-switches.

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And more topical takes, including what appears to be a reference to a rumor about Kent State “gun girl” Kaitlin Bennett.

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Sometimes it’s just about cheese.

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Celebs have gotten in on the challenge too.

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It does make you wonder how many paper towels have been sacrificed to the challenge. The current shortage in Australia was addressed in one video.

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*First Published: Mar 6, 2020, 1:47 pm