The challenge involves writing messages on a paper towel that include a “surprise” ending, and letting them “develop” in water. It’s a riff on the sbeve meme, which is itself a riff on an older meme, and there were some traditional bait-and-switches.
And more topical takes, including what appears to be a reference to a rumor about Kent State “gun girl” Kaitlin Bennett.
Sometimes it’s just about cheese.
Celebs have gotten in on the challenge too.