OshKosh B’Gosh claims this parody video is ruining its brand

The children's apparel company sent YouTube a takedown request.


Gabe Bergado

Internet Culture

Published Sep 20, 2015   Updated May 27, 2021, 10:57 pm CDT

This isn’t your baby cousin’s OshKosh B’Gosh.

Sandy Honig and Alyssa Stonoha are facing the wrath of the children’s apparel company thanks to their parody commercial “NOT Osh Kosh B’Gosh Reboot Campaign.” They play artists Jebba and Meth, propelling wind into their hair with a fan, showing off their Barney T-shirts, and talking about their muses (Woody Harrelson’s one of their inspirations, of course).

While the video’s sort of strangely amusing, OshKosh B’Gosh isn’t too happy with the buffoonery. The company has reportedly sent a request to YouTube for the video’s removal. According to Splitsider, this is what it says: 

Video is using trademark without the permission of the trademark owner and in a negative light. Trademark appears at the beginning and then video shows 2 women giving the middle finger to the audience. The women in the video appear to be under the influence of drugs by their demeanor and actions. Then our trademark appears again before the video ends. The name of the video contains our trademark, as well. This gives a negative image of our brand and associates our brand with the actions of the women in the video. Our customers would view this video as one that comes from us and it would be disasterous to our business and to our brand. Our customers are parents and grandparents who buy our clothes for babies and young children and such a video could make them believe that it comes from us and that we approve of the content. PLEASE NOTE I WAS UNABLE TO DOWNLOAD OUR REGISTRATIONS BUT THEY CAN BE RETRIEVED ON THE TRADEMARK OFFICE WEBSITE

Yes, OshKosh B’Gosh believes that the video would be “disastrous” for business. Let’s be real: The people who are shopping there aren’t the people who would end up finding this video anyway. If anything, their request has just given the parody even more attention.

And come on, it’s obviously not an actual reboot campaign because the title of it literally starts with not. Take a chill pill, Osh. 

H/T Splitsider | Screenshot via Sandy Honig/YouTube

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*First Published: Sep 20, 2015, 5:42 pm CDT