On the day Twitter went public, the company had a market valuation of $18.1 billion. Each of Twitter’s 230 million users was worth $78. And in the U.S., this was the community’s most important conversation:
— Hunter Schwarz (@hunterschwarz) November 7, 2013
Sure, Twitter’s IPO was a huge topic as well. So was #voteaustinmahone, #churchclothes2, and Rob Ford. But why Obama’s Great Big Boner? Why did it shoot up to the No. 1 spot in just a half hour? And what did it even mean?
I thought it might be a conservative anti-Obamacare rally, but it was actually just a prank. These guys, Ron and Fez, two Sirius XM comedy-radio hosts, started it all:
Photo via Wikimedia Commons
On their show, The Ron and Fez Show, they asked listeners to tweet creative spins on #obamasgreatbigboner. They had a prize, too: A Buffy the Vampire Slayer season 1 box set signed by Sarah Michelle Gellar.
It worked. #Obamasgreatbigboner climbed the charts within minutes:
— Slade Sohmer (@SladeHV) November 7, 2013
— Jerry Barca (@JBarca) November 7, 2013
“Boner means screw-up,” a Ron and Fez fan helpfully explained.
Here was the very first tweet, according to Topsy.
Voting present since 2008 #obamasgreatbigboner
— Keith (@KeithFromPhilly) November 7, 2013
They got a little more creative, but mostly the trend just created confusion. (And some racist jokes.)
— David Watenpool (@d_a_wat) November 7, 2013
Ron and Fez fans went wild over it.
Eventually, it appeared to be pulled from the trending topics. It didn’t matter. Neither did Twitter’s IPO. For about a half hour, the day belonged to a boner joke. “It’s impressive how powerful this show has become,” a fan wrote on Reddit. “You guys are hysterical.”
Photo via BeckyFiedler/Flickr