- Jeff Bezos subtweets Saudi prince following phone hack report 3 Years Ago
- ‘Yeah, good. OK’ Bernie Sanders meme is a new way to dismiss people 3 Years Ago
- ‘Vanderpump Rules’ recap: Petty displays of affection Today 2:12 PM
- Makeup artist transforms into Timothée Chalamet on TikTok Today 1:54 PM
- Iguanas are falling from trees—and people are selling them online for food Today 1:02 PM
- 75,000 sign petition to fire Wendy Williams after ‘cleft lip’ comment about Joaquin Phoenix Today 12:30 PM
- Kim Kardashian says Kylie Jenner’s setting spray is ‘cheap sh*t’ Today 11:59 AM
- Trump continues to demand Apple unlock iPhones for the government Today 11:46 AM
- Police officer suspended after video of a handcuffed Delonte West surfaces Today 11:33 AM
- ‘Girls don’t want a boyfriend’ meme leaves boyfriends in 2019 Today 11:21 AM
- Are these tweets about ‘The Bachelor’ or Trump’s impeachment? Today 10:45 AM
- Likely file Saudi prince sent to Jeff Bezos’ to hack his phone revealed Today 10:10 AM
- Will Olivia Jade have to testify against her mother, Lori Loughlin, in bribery trial? Today 10:07 AM
- Gina Rodriguez slammed for promoting ‘American Dirt’ Today 9:26 AM
- Netflix says ‘The Witcher’ is its biggest show. Is it really? Today 8:59 AM
On Monday, news broke that hard times had befallen teen rapper and YouTube personality Matthew “MattyB” Morris. MattyB had been busted for some unspecified infraction, resulting in a trip to the principal’s office and a grounding from his central pursuit, the internet. What could it have been? The stains on his shirt were the only clues.
We speculated on Monday that, given the nature of MattyB’s online persona, this whole thing could totally be a publicity stunt. After all, what kid gets grounded from the internet, effective right after he posts just one more photo for his fans?
And yeah, it was apparently all a stunt. The faux-grounding was meant to hype up MattyB’s new video, “Live for Today,” which shows the kid mildly breaking all kinds of school rules and eventually starting a food fight. Now that’s gangsta.
The crap on his shirt was just food from the video shoot. No one was harmed in the making of the video, and it appears no tweenage YouTube sensations were imprisoned.
While dumb, the stunt totally worked. MattyB’s grounding tweet got tens of thousands of RTs, and the video has already been watched 200,000 times. Not to mention all the free press he got (sorry!) and the “limited edition #FreeMattyB” shirts he sold.
The kid knows marketing. Gotta give ‘im that.
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.