Madonna seen in motion kissing the camera 1-3, Madonna arms crossed far away (l) Madonna kissy face near camera (c) Madonna right up to camera with lips (r)

@madonna/TikTok

‘This honestly scared me’: Madonna’s TikTok slow-zooms into a parody trend

'It's giving madonatella Versace.'

 

Audra Schroeder

Internet Culture

Posted on Apr 5, 2022   Updated on Apr 13, 2022, 1:21 pm CDT

Why are people on TikTok awkwardly zooming in on their faces? Madonna.

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Over the weekend, the singer posted a TikTok set to her song “Frozen,” in which she slowly moves her face towards the camera and puckers her lips. It follows a similar video Madonna posted last week.

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The top comments on the TikTok, which has more than 12 million views, expressed how “unsettling” it is. “Nurse she’s over here,” said one commenter. From there, it was a flood of “You OK?” and jokes about what’s she’s done to her face.

While predictable, a parody trend has emerged, as people try to replicate Madonna’s slow alien zoom.

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One person tweeted, “I don’t think Madonna knows what she’s doing on TikTok,” but it’s clear from this video—and the trend she inspired—that she does.

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*First Published: Apr 5, 2022, 12:38 pm CDT