Earlier this week, Kim Kardashian—always a huge supporter of her husband Kanye West’s various endeavors—tweeted a photo of herself modeling the new Butter 350 sneakers from his Yeezy line. Which sounds reasonable enough, but because this couple can’t ever do anything normal, she posed for this photo in the most horrifically awkward way possible.
Clad only in the Yeezys, a grey sports bra, and matching thong, Kardashian sprawled awkwardly on her back lying on a bed covered in white linens.
— Kim Kardashian West (@KimKardashian) August 6, 2018
Is … Is she okay? (Kim, blink once for yes, and I guess zero times for no.)
If the first thought that comes to mind is that this looks like a crime scene photo, you’re not alone. Others, on the other hand, thought that the pose resembled more those ’90s “I’ve fallen and I can’t get up” Life Alert commercials or, say, a game of Twister.
As such, it wasn’t before long that Kardashian’s photo became a full-blown meme.
— Alice Tew (@BuckinghamAlice) August 6, 2018
— Fabrizio🤘 (@Disbreezyo) August 7, 2018
This looks like a crime scene https://t.co/kppNtuKjmQ
— Ragnarok Lobster (@eclecticbrotha) August 6, 2018
— Adam (@ADAMATION) August 6, 2018
— OutWestley Snipes (@BlvdeBrown) August 6, 2018
A few other people made the same Toy Story joke:
"Andy's coming!" pic.twitter.com/ZiWgaaxtm8
— hmmm *kazzy chase voice* (@angelburneracct) August 6, 2018
Some people couldn’t help noticing that the timing of the photo was particularly suspicious, given that it was on the same day that Beyonce and Rihanna’s covers were unveiled for Vogue and British Vogue, respectively.
*Everyone talking about Rihanna and Beyoncé and their Vogue covers*
Kim K: "Like butter." pic.twitter.com/yaSNvtLXEs
— Quenchi (@MrQuenchiAdams) August 6, 2018
Kim sweetie just log off for the day. Today is about BEYONCE and Vogue. We can promote your husband another days. Thanx hun
— VogueChild (@VogueChilee) August 6, 2018
That "Beyonce" Google alert went off, we see https://t.co/nYVk9SmFBN
— Bossip (@Bossip) August 6, 2018
Who are we kidding, though? The Kardashians are ninja-level masters of PR. Nobody was gonna talk about some boring normal photo of Kim wearing her husband’s Yeezys if she didn’t look like a cadaver, and it appears that the strategy has paid off.
Well played, Kim. Well played indeed.