This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Jorge Alvarez (@ijorgealvarez), a mental health advocate and content creator with a combined social reach of over 140,000 followers across TikTok, Instagram, and LinkedIn.
Alvarez started his creator journey in 2021 on TikTok, using the platform to share his experiences with therapy as a Latinx man. In his videos, Alvarez discusses BIPOC [Black, Indigenous, and People of Color] communities, cultural stigma against mental health care, skillfully navigating relationships, building self-confidence, and more. Within months of starting his account, his following grew to over 100,000. Since then, he’s partnered with high-profile brands, like BetterHelp, Dove, TikTok, and Instagram.
In February 2022, Alvarez was invited by MTV to participate in a Mental Health Youth Action Forum at the White House to pitch a mental health campaign with other creatives, which was then picked up by Pinterest. As previously reported by Passionfruit, in September 2022 TikTok announced Alvarez was a recipient of a $50,000 TikTok Latinx Creatives Grant to launch another mental health campaign. Alvarez was previously a part of TikTok’s Latinx Creatives incubator program and #LearnOnTikTok campaign.
