This article was initially published on Passionfruit.
Sean McLoughlin (@jacksepticeye) has two decades of experience in the internet spotlight. His 29.4 million YouTube subscribers see him as a pioneer of video game content on the platform who has published multiple videos a week since 2007. But his videos are just a small part of his overall empire.
He’s raised money with his annual Thankmas stream, bringing in over $10 million in 2022 alone, released the 2022 autobiographical documentary “How Did We Get Here,” tackled high-end fashion by launching his brand Cloak in 2018, and launched his own coffee brand Top Of the Mornin’ Coffee in 2020.
It’s been a busy week for McLoughlin. On April 17, he started his own podcast with Ethan “CrankGameplays” Nestor. On April 18, he announced a new comic book venture alongside the publishing company Bad Egg.
“I’m in a very fortunate position that I can jump in and try out things with an audience already, and I don’t have to worry about going to market and finding people to help fund it or anything like that,” McLoughlin told Passionfruit.
