Instagram went down last night, causing an immediate panic on Twitter.

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Instagram’s overnight outage sparks Twitter memes

Instagram users were in for quite a welcome.


Ana Valens

Internet Culture

Posted on Oct 3, 2018   Updated on May 21, 2021, 5:04 am CDT

The unthinkable happened last night: Instagram went down around 2am CT. As influencers around the world cried out in agony, Twitter users turned the outage into the perfect opportunity to unleash on their selfie-posting, lunch-sharing, and story-creating brethren.

Instagram stayed offline for a couple of hours overnight, according to Down Detector, causing the app to spit out blank profiles on mobile and a “5xx Server Error” message on desktops. During the outage, Instagram users quickly flooded Twitter, with many fearing that their user accounts were suspended. Suffice to say, the night was filled with quite a few desperate tweets along the way.

That’s when the roasting began, and it was merciless. Twitter users weren’t afraid to dig in, especially because Insta has a reputation for an incredibly bizarre and expensive influencer culture.

Don’t worry, plenty of Twitter users tried to make their Instagram newcomers feel right at home with friendly tips.

Oh, and Instagram users left Twitter just as fast as they arrived once Insta went back online.


Social media outages tend to draw out the best in users. When Facebook went down last October, Twitter quickly churned out the #facebookdown hashtag and vented their frustrations during work. After Facebook and Instagram went down around the world along with Tinder and the now-defunct AOL Instant Messenger in 2015, Twitter was quick to bring up our unyielding addiction to social media.

“Aren’t we ALL down after we use Facebook and Instagram,” Eliza Bayne tweeted then. Ain’t that the truth.

H/T The Indian Express

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*First Published: Oct 3, 2018, 8:58 am CDT