The unthinkable happened last night: Instagram went down around 2am CT. As influencers around the world cried out in agony, Twitter users turned the outage into the perfect opportunity to unleash on their selfie-posting, lunch-sharing, and story-creating brethren.
Instagram stayed offline for a couple of hours overnight, according to Down Detector, causing the app to spit out blank profiles on mobile and a “5xx Server Error” message on desktops. During the outage, Instagram users quickly flooded Twitter, with many fearing that their user accounts were suspended. Suffice to say, the night was filled with quite a few desperate tweets along the way.
— Nico Rosberg (@nico_rosberg) October 3, 2018
— Quint Neon (@QuintNeon) October 3, 2018
When you realise Instagram is down 🙃 pic.twitter.com/NmEAtf3Ypq
— Soccer AM (@SoccerAM) October 3, 2018
— hope (@uTeasinMe) October 3, 2018
— #JusticeForJohnnyDepp (@sebbystan_damn) October 3, 2018
— Era (@EraCairns) October 3, 2018
That’s when the roasting began, and it was merciless. Twitter users weren’t afraid to dig in, especially because Insta has a reputation for an incredibly bizarre and expensive influencer culture.
Instagram is down. Thousands of people wander the streets with crude sketches of sunsets screaming hashtags at strangers. People carry their breakfast with them and introduce it to everyone they meet. Chaos ensues. In the distance, sirens.
— Dave (@davechannel) October 3, 2018
Where we should go !! Twitter !! Facebook !!? pic.twitter.com/1X8IdpNLYo
— Deemah (@De9011) October 3, 2018
Instagram models realizing they aren’t models anymore pic.twitter.com/FUXxW0OWju
— karao (@karao1992) October 3, 2018
— Salman Rizvi (@AliSalmanRiz) October 3, 2018
Don’t worry, plenty of Twitter users tried to make their Instagram newcomers feel right at home with friendly tips.
Twitter be lyke: welcome back, bitches.
— Alexander Thian (@aMrazing) October 3, 2018
— whitney🧃🐁 (@whitnxy_) October 3, 2018
— Bridget Phetasy (@BridgetPhetasy) October 3, 2018
Welcome to twitter – Some of us aren't attractive enough or have such exciting lives to be on Instagram #instagramdown
— Sports 'n' Stuff (@SportsnStuff11) October 3, 2018
Welcome back to Twitter everyone who is currently missing Instagram and has a compulsive need to swipe down to refresh a feed.
— Gino Quillamor (@ginoboi) October 3, 2018
Oh, and Instagram users left Twitter just as fast as they arrived once Insta went back online.
— Almog ♡ (@deminewsalerts) October 3, 2018
— aus♔ (@ausbarbie) October 3, 2018
— Victoria (@_victoriafit_) October 3, 2018
— Junny (@Lil_meat_jun) October 3, 2018
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Social media outages tend to draw out the best in users. When Facebook went down last October, Twitter quickly churned out the #facebookdown hashtag and vented their frustrations during work. After Facebook and Instagram went down around the world along with Tinder and the now-defunct AOL Instant Messenger in 2015, Twitter was quick to bring up our unyielding addiction to social media.
“Aren’t we ALL down after we use Facebook and Instagram,” Eliza Bayne tweeted then. Ain’t that the truth.