This story was originally published on Passionfruit.
If you want to remain timeless in the creator ecosystem, it’s important to have a social media presence that transcends the platform in and of itself. This is especially true given social media’s ever-changing nature, with the discourse surrounding TikTok and Twitter showing more than ever how there’s the constant risk of platforms being banned, or, arguably worse than that, becoming irrelevant entirely.
This is why businesses that allow users to showcase all their social links in one place, and in turn unlock opportunities for a following to become multi-platform, have become so invaluable for creators.
Instagram initially sprung open the so-called “link in bio” industry, due to it not allowing link embeds in posts and only allowing one link to live on a user’s profile. Since then, a wealth of apps have sprung up to allow creators to send their followers to multiple outside links listed on their profiles.
