This story was originally published on Passionfruit.
It can often feel hard to scroll through any social media platform without feeling like an influencer on your feed is trying to share a product, brand, or even service they say is a complete life-changer. Influencer marketing became a 16.4 billion dollar industry in 2022 and is a strategy that most brands, from household names to small local shops, have tapped into year after year.
As we approach a new year it can feel like there are unknowns when it comes to inflation, the economy, and even marketing budgets brands are working with to reach their consumers. But one thing that won’t disappear is influencers’ ability to convince audiences to smash that “buy now” button—while at the same time generating a hefty income for themselves.
If you’re wondering what the next big influencer trends are in 2023, and how to get started using them before they blow up, here are the top ones to pay attention to as we head into a new year.