‘IKEA,’ the terrifying thriller Alfonso Cuarón should have made

Life in IKEA is impossible.


Audra Schroeder

Internet Culture

Published Nov 13, 2013   Updated Jun 1, 2021, 2:01 am CDT

If you’ve ever spent the afternoon in an IKEA, you know a day of minimalist furniture shopping can quickly turn into a terrifying, exit-less hellride. There’s probably a Swedish word for it.

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Director and writer Daniel Hubbard took this idea and ran with it, crafting a two-minute trailer for “Alfonso Cuarón’s IKEA,” done in the style of Gravity. A young couple (Hubbard and Alex Viola) stroll through IKEA’s carnival of quirky lanterns and disposable nightstands, but then Alex disappears. The next minute-and-a-half will give you a panic attack, much like the first half of Gravity.

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Yes, being trapped in space and trapped in IKEA are almost the same thing. The opening title sequence points out the cold truth: “Life in IKEA is impossible.”

Screengrab via Daniel Hubbard/YouTube

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*First Published: Nov 13, 2013, 3:57 pm CST