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Videos of woman eating ice are the latest viral trend in China

Some people find hearing women eat ice relaxing.


David Britton

Internet Culture

Posted on Mar 17, 2018   Updated on May 21, 2021, 9:30 pm CDT

According to the American Dental Association, chewing ice is bad for you and can lead to gum injuries and broken teeth. But warnings from dentists seem to mean nothing to these Chinese women who are jumping on the latest viral trend: recording videos of themselves eating ice.

Extra points if you can chow down on beautifully shaped and colorful ice sculptures in your video.

Of course, if you’re a man who wants to get in on the trend, you’re going to have to take your game to the next level. Do something like eat an entire frozen fish head first, for example.

The trend is connected to the ASMR movement, with many posters using the hashtag #asmrice, although the loud crunching might seem far removed from the soft whispering videos you may have seen on YouTube.

ASMR stands for autonomous sensory meridian response and is a fairly recent term that is still being defined. It’s most commonly used to describe a pleasurable tingling sensation caused by certain sounds and/or visual stimuli, so if a person experiences that while watching someone chew on ice, then it fits the definition.

Watching the videos certainly won’t harm your teeth, so if it makes you feel tingly, go for it. Just don’t try making one yourself if you don’t have dental insurance.

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*First Published: Mar 17, 2018, 6:30 am CDT