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What do people look for when deciding to follow a creator?

How to get them to click "follow."


Jen Glantz

Internet Culture

Posted on May 5, 2023   Updated on Jul 26, 2023, 5:33 pm CDT


This story was originally published on Passionfruit.

When trying to figure out how to be an influencer, it’s essential to understand why people follow content creators. A creator needs more than consistent or catchy content to gain new followers. They need to give their potential and current audience a reason to stick around. 

What will make a person hit the follow button varies significantly. However, if you’re eager to figure out how to become an influencer, knowing how to grow your audience is important. If you’re wondering where to start, here are some of the top reasons people follow influencers.

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*First Published: May 5, 2023, 6:26 pm CDT